Kingfisher Lager Beer
Indian Beer Market Outlook to 2015 – Strong Lager Beer Driving the Demand by Bharatbook
Bharatbook added a new report on ” Indian Beer Market Outlook to 2015 – Strong Lager Beer Driving the Demand ” which gives an overview, Demand, Supply Trends and industry analysis reports.
The report titled “Indian Beer Market Outlook to 2015 – Strong Lager Beer Driving the Demand” provides a comprehensive analysis on Indian beer market. The report discusses in details various aspects such as market size of beer on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian beer industry.
Indian Beer Market is the second fastest growing segment after Wine in the Indian alcoholic beverage industry which has registered phenomenal growth of ~% in the last 5 years from the levels of almost 100 million cases consumption in FY’2005. consumption has doubled in last 5 years and has crossed the benchmark of ~ million cases sales in FY’2010.
Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.
industry is a concentrated market with 2 leading players contributing over ~% to the total industry sales in FY’2010. The market is dominated by United Breweries with the market share of over ~% and sales of ~ million beer cases in FY’2010. SABMiller is the second largest player in the beer market which commands a market share of ~% in
FY’2010 with the sales of over ~ million cases
Beer market is poised to achieve exceptional growth offering gamut of opportunities. In the near future, many brands and beer varieties will be available in India, offering more choices to consumers. Beer is estimated to overtake IMFL and country liquor and will become the market leader in the long run with the share of ~% in FY’2015, albeit by state governments’ future regulations and taxes
Key Topics Covered in the Report:
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